Local SEO Services

Free Live Website Performance Analysis with an SEO Specialist

Schedule your free Zoom strategy now!


Book a free 30 minute consultation to talk about SEO, AIO, marketing, consulting, or sales.

Book my free 30
minute consultation

A 30 minute meeting to understand your companies current marketing performance.

Web conferencing times and details provided upon confirmation.

Noah Lopata is a multi-award winning digital marketing expert
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Local SEO Services That Drive Calls and Visits

Getting new customers starts with being visible where they search. Local SEO makes sure your business shows up in Google Maps and the local results that actually bring in calls, visits, and revenue.

Get your free Local SEO audit today and see exactly where your business stands.

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What Is Local SEO?

Local SEO helps your business show up when people search for products or services near them. It’s what connects “near me” searches to real, local businesses. 

When someone types “coffee shop near me” or “best electrician nearby,” Google shows a map with three top listings before any website results appear, that’s called the Local Map Pack.

The Map Pack drives a huge amount of traffic for local businesses. Studies show that it appears in over 90% of local searches, and nearly half of all users (around 44%) click on one of those top three listings before scrolling down to traditional search results. That means if your business isn’t in the Map Pack, you’re missing a big share of ready-to-buy customers.

A strong local SEO strategy helps your business appear in both the Map Pack and the regular search results. It focuses on improving signals that matter most to Google, like:

Having a complete and optimized Google Business Profile

Consistent Name, Address, and Phone (NAP) information across directories

Earning positive local reviews that build trust

Getting backlinks from local websites or news outlets

Publishing location-focused content that matches what your customers are searching for

Because the Map Pack sits above the organic listings, it captures the attention. And clicks of people who are ready to call, visit, or make a purchase right away. Businesses featured there see up to 93% more customer actions, including calls, website visits, and direction requests.

Free Live Website Performance Analysis
640+ sites audited
Yes, I want more leads and sales
want to talk to an SEO expert?

EMAIL me

call me

Why Local SEO Matters for
Brick and Mortar Businesses

When someone types “plumber near me” or “best dentist nearby,” they’re not browsing for fun. They’re ready to take action. If your business doesn’t show up in those searches, your competitors will win the customer instead.

Local SEO Turns Searches Into Customers

Local SEO is less about rankings and more about results you can feel. A strong local presence leads to:

More calls straight from your Google Business Profile

Extra foot traffic from people using Maps for directions

Consistent leads from “near me” and location-based searches

It connects your business with people who are ready to buy today.

The Signals Google Uses to Rank Local Businesses

Google decides which businesses appear in the local pack based on three factors: relevance, distance, and prominence.

Relevance: Do your categories, services, and content match what people are searching for?

Distance: How close is your business to the searcher’s location?

Prominence: Does your business look established online through reviews, links, and citations?

If one of these is weak, visibility drops. Strong local SEO addresses all three at once.

Why Relying on Ads Alone Leaves You Behind

Paid ads disappear as soon as you stop paying. Local SEO keeps working long after the initial investment.

Think of ads as renting space and SEO as owning it. With a well-optimized Google profile, consistent citations, and local content, you build an asset that compounds over time. That means lower costs per lead and more reliable growth compared to running ads alone.

What You Get with Our Local SEO Services

Local SEO is not just one thing. It’s a mix of strategies that work together to put your business in front of the right people. Here’s what we cover when managing your local SEO:

Google Business Profile Optimization

Your Google Business Profile is often the first impression people get of your business. It’s where they see your hours, reviews, photos, and services. A fully optimized profile is what gets you into the map pack and drives calls directly from search results. Without it, your business can be invisible even if your website looks great.

How we optimize your profile:

Select the most accurate categories and services for your business

Add posts, photos, and updates to keep your profile active

Write compelling business descriptions with local keywords

Manage Q&A to build trust with potential customers

Track performance data from your GBP dashboard

Every audit includes a clear, prioritized roadmap. You can implement it in-house, have me lead it, or mix both.

On-Page & Technical SEO

Your website tells Google what your business does and where you serve. Strong on-page SEO makes it easy for Google to connect your site with local searches. Technical SEO ensures your site loads fast, works on mobile, and is simple for search engines to crawl. Together, these improvements help you rank in both the map pack and traditional results.

How we improve your site:

Add location-based keywords to titles, headings, and content

Implement local schema markup for better machine readability

Build internal links to strengthen key service and location pages

Improve site speed and mobile usability

Fix crawl errors, broken links, and duplicate content

Citations & NAP Consistency

Citations are mentions of your name, address, and phone number across the internet. Google uses them to verify your business is legitimate. If your information is inconsistent, it confuses both search engines and customers. Cleaning up and expanding your citations builds trust and authority for your business.

How we manage your citations:

Audit your existing listings for accuracy and consistency

Correct outdated or duplicate business information

Submit your business to top directories and aggregators

Add niche-specific and local directories for extra relevance

Monitor and maintain NAP consistency over time

Local Link Building

Backlinks are still one of Google’s strongest ranking signals. For local SEO, links from nearby or community-based websites carry more weight than generic ones. Local links show Google you’re part of the community and increase your chances of ranking above national competitors.

How we build quality local links:

Partner with local businesses and community organizations

Earn coverage in local press and neighborhood blogs

Sponsor local events and charities for natural link opportunities

Build links from relevant niche directories

Create locally focused content worth linking to

Reviews & Reputation Management

Reviews influence both rankings and customer decisions. A steady flow of authentic reviews signals to Google that your business is trusted. It also gives potential customers confidence to choose you over competitors. Managing reviews well is the fastest way to improve both visibility and conversion rates.

How we strengthen your reputation:

Create a simple system to request reviews from happy customers

Guide you on how to respond to both positive and negative reviews

Monitor review platforms for activity and sentiment

Highlight your best reviews on your website and GBP

Help prevent fake or policy-violating reviews from hurting your reputation

Reporting & KPIs You Can Understand

SEO data can feel overwhelming. Most business owners want to know one thing: is it bringing in more customers? That’s why we focus on reporting on the numbers that matter most, not vanity metrics. You’ll always know exactly how local SEO is impacting your bottom line.

How we report results:

Monthly reports that show calls, form submissions, and traffic

Keyword ranking updates for both map pack and organic results

Insights on GBP activity like calls, directions, and website clicks

Conversion tracking to tie SEO work to real leads and sales

Quarterly strategy reviews to refine the approach based on data

Free Live Website Performance Analysis
640+ sites audited
Yes, I want more leads and sales
want to talk to an SEO expert?

EMAIL me

call me

Our 5 Step Proven Process

Local SEO works best when it follows a clear, repeatable system. We’ve refined a five-step process that delivers consistent results for local businesses in any area.

Step 1: Discovery & Local SEO Audit

We start by learning about your business, your goals, and your competition. This includes a full audit of your website, Google Business Profile, and citations. The goal is to uncover quick wins and long-term opportunities.

Step 2: Keyword & Competitor Mapping

We research how your customers actually search and analyze the businesses already ranking. This gives us the roadmap for what it takes to win in your market.

Step 3: Optimization & Implementation

From your website to your GBP, we roll out improvements that make your business more visible. This covers technical fixes, on-page changes, citation cleanup, and review strategies.

Step 4: Local Link Building & Content

Once the foundation is strong, we expand reach. That means earning local backlinks, publishing location-specific content, and building authority that sets you apart.

Step 5: Measure, Report & Improve

SEO is never set-and-forget. We track results, share clear reports, and refine the strategy each month. This keeps your rankings moving upward and your pipeline full.

Industries We Help

Local SEO works for almost every type of business, but certain industries see the biggest return. If your customers search for you online before calling, booking, or visiting, local SEO can make a real difference. We’ve supported local businesses across a wide range of industries, including:

Dentists and dental clinics

Doctors, chiropractors, and other healthcare providers

Lawyers and law firms

Home service companies (plumbers, electricians, HVAC, roofers)

Restaurants, cafes, and bars

Retail shops and boutiques

Salons, spas, and beauty services

Real estate agents and property managers

Fitness centers, gyms, and yoga studios

Multi-location businesses and franchises

Professional services (accountants, consultants, financial advisors)

Automotive services (repair shops, car dealerships, towing)

Educational services (tutors, test prep, private schools)

If your customers search online before making a decision, local SEO puts your business in front of them at the exact moment they’re ready to act.

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Free Live Website Performance Analysis
640+ sites audited
Yes, I want more leads and sales
want to talk to an SEO expert?

EMAIL me

call me

Hear From Our Clients

Our clients trust us because we focus on results, not just rankings. Here’s what a few of them had to say about working with our team and how we helped their businesses grow.

profile - andi hawtree
andi hawtree

Noah was great to work with.

I have been relying on word of mouth for my business for years and did not have a website. He helped me put together my website as well as helped me get my Google local listing reinstated after a suspension.

Now we are starting to do an SEO campaign to bring in some more clients! I’m excited to expand my local Denver business in to some other cities and grow my business!

alison

Noah was incredible helpful and generous with his time and expertise. He gave some very good advice and I feel confident with our SEO strategy.
Thanks!

profile - Tim Cardona
Tim Cardona

To Noah and his Team I cannot thank enough! The knowledge and experience he brings to the table is unmatched. For once I felt like I was really being explained marketing rather than trying to be sold. Noah broke down everything for us to understand and obtain every bit of it. He and his team have done nothing but good for my business and I cannot recommend enough! They are great, you won’t be disappointed!

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Get Seeds Right Here

Before I met you guys, any other time I have had major work done to my website, its usually about a week of stress and uncertainty followed by another few days of fixes before I can relax again. I just wanted to let you know how refreshing it is to have actual pros on the job. You made it happen fast and smoothly all under short notice and I woke up in a great mood because of it, so I just wanted to say thank you and let you know that the service is very much appreciated.

profile - C. Kennedy
C. Kennedy

We recently used Noah and his team of SEO’s to work on our E-commerce site. Within a few months we were really gaining traction and had great success. We had a steady increase in traffic and sales were on the surge. By the 6th month we were approached by our competitor and were offered a buyout offer, cha ching! We highly recommend Noah and his team for local as well as national SEO campaigns, they clearly know onsite and offsite SEO and you will not be disappointed.

profile - Lea K. Tawd
Lea K. Tawd

Noah is so knowledgeable, helpful, and fun and easy to work with. He gave me tons of suggestions to get more traffic to my website. A lot of them I can implement myself, and the ones I can’t I know he has a team to help out. I am looking forward to working with him more in the future!

read more reviews

Get Your Free Local SEO Audit

The best way to see where you stand is with a free audit. We’ll review your Google Business Profile, website, citations, and competition. You’ll get a clear picture of what’s holding you back and how to fix it.

Schedule your free Local SEO audit today and start turning searches into customers.

Free Live Website Performance Analysis
640+ sites audited
Yes, I want more leads and sales
want to talk to an SEO expert?

EMAIL me

call me

FAQs

Free Live Website Performance Analysis with an SEO Specialist

Schedule your free Zoom strategy now!


Book a free 30 minute consultation to talk about SEO, AIO, marketing, consulting, or sales.

Book my free 30
minute consultation

A 30 minute meeting to understand your companies current marketing performance.

Web conferencing times and details provided upon confirmation.

Noah Lopata is a multi-award winning digital marketing expert
Logo - UpCity Best of ColoradoLogo - UpCity Top Local SEO AgencyLogo - UpCity Top Web DesignerLogo - UpCity Top Graphic DesignerExpertise - Best Web DesignerExpertise - Best SEO Agencies 1Expertise - Best SEO Agencies 2Expertise - Best Web Developers
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