SEO Audits & Strategy Development

If your rankings have stalled or your content isn’t converting, there’s usually a deeper issue. An SEO audit brings those issues to the surface so you can fix what matters and stop guessing. 

I don’t hand you a bloated checklist. I give you a focused, strategic breakdown with fixes that actually move the needle.

An SEO audit is a full review of your website’s structure, content, and performance to uncover what’s helping or hurting your visibility in search.

A good audit does more than point out broken links or slow pages. It connects technical and content issues to your business goals.

That means looking at how search engines crawl your site, how users interact with it, and how aligned your content is with what people are actually searching for.

Most audits fall short because they focus too much on tools and not enough on strategy. My audits are different. They’re built to uncover problems and build a real plan forward.

You’ll know what’s broken, why it matters, and how to fix it.

I check crawlability, indexing issues, Core Web Vitals, and page speed to make sure your site is healthy under the hood.

I review your URL structure, navigation, and internal linking to ensure your content is easy to find and logically organized.

I analyze your headings, titles, metadata, image alt tags, and schema to spot missed optimization or poor formatting.

I look at keyword alignment, entity coverage, and duplicate content to identify gaps and weak points in your content strategy.

I compare your performance against top competitors to highlight where you’re falling behind and what they’re doing better.

I review how visitors move through your site, how CTAs perform, and whether your pages are doing the job of building trust.

I assess whether your content is being cited or indexed by tools like ChatGPT and Perplexity and recommend ways to improve.

This service is for anyone who’s tired of guessing why their traffic isn’t growing or why leads aren’t converting. It’s built for teams who want clarity, not generic advice.

Most sites have hidden problems that don’t show up in basic reports. These are some of the most common issues I fix:

• Pages blocked from indexing: Sometimes key landing pages are set to “noindex” or are buried too deep in the crawl path to be found. I catch these and fix them fast.
• Weak internal linking: When pages aren’t linked properly, authority and context don’t flow. I map the gaps and build a structure that supports both users and search engines.
• Confusing site architecture: A messy structure confuses crawlers and visitors. I realign your navigation and hierarchy so everything flows cleanly.
• Misaligned content targeting: You may be targeting keywords you’ll never rank for, or missing easier, high-intent opportunities. I help refocus your strategy.
• Missing schema and structured data: Many pages have no schema or use the wrong type. I apply markup that helps AI engines and Google better understand your content.
• Duplicate or outdated content: Old, thin, or overlapping content can drag your whole site down. I flag what to merge, redirect, or update.