Conversion Rate Optimization

What is Conversion Rate Optimization and Why Does It Matter?

Conversion rate is described as the value of the proportion of users who take the desired action. In the context of digital marketing, an example of a conversion rate can be the percentage of users who arrive to purchase off a site. Using information from the conversion rate the website owner can implement a systematic …

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example of a landing page

What Is a Landing Page and Why Should You Use Them?

Internet users constantly encounter landing pages and many do not realize it. Businesses also do not understand their potential. A landing page is a web page that internet users are taken to that aims to convert any visitor into a lead or a sale after having clicked on an advertisement. These pages are known to …

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The Importance of CRO (Why Traffic Just Isn’t Enough)

The majority of digital marketing agencies focus on getting more qualified traffic to the websites and properties of their clients. But in 2019 and beyond, that just isn’t enough. Increased competition and rising costs of marketing have left gaping holes in the formerly effective plans of many businesses, leaving those that focus solely on traffic …

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