Noah Lopata

What is Conversion Rate Optimization and Why Does It Matter?

Conversion rate is described as the value of the proportion of users who take the desired action. In the context of digital marketing, an example of a conversion rate can be the percentage of users who arrive to purchase off a site. Using information from the conversion rate the website owner can implement a systematic …

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example of a landing page

What Is a Landing Page and Why Should You Use Them?

Internet users constantly encounter landing pages and many do not realize it. Businesses also do not understand their potential. A landing page is a web page that internet users are taken to that aims to convert any visitor into a lead or a sale after having clicked on an advertisement. These pages are known to …

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Five Tactical White Hat Link Building Strategies That Work

Link building is bar none the most impactful thing you can do for SEO. If on-page optimization content is fuel for Google’s algorithm, backlinks represent the rocket fuel needed to ignite your rankings. Research from MOZ to AHREFs and every SEO authority in between has demonstrated, time and again, that backlinks are the number one …

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The Importance of CRO (Why Traffic Just Isn’t Enough)

The majority of digital marketing agencies focus on getting more qualified traffic to the websites and properties of their clients. But in 2019 and beyond, that just isn’t enough. Increased competition and rising costs of marketing have left gaping holes in the formerly effective plans of many businesses, leaving those that focus solely on traffic …

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Home Automation

Protecting Your Smart Home, Home Automation Security Tips

Have A Smart Home? Home automation is great but it can leave you vulnerable. Technology has changed the way we communicate with others around us. Over the years, we have been able to send messages, sell products, automate factories, and provide first-class services with the click of a button. If you think back 20-30 years, …

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