CRO

CRO White Keyboard

What is Conversion Rate Optimization and Why Does It Matter?

Conversion rate is described as the value of the proportion of users who take the desired action. In the context of digital marketing, an example of a conversion rate can be the percentage of users who arrive to purchase off a site. Using information from the conversion rate the website owner can implement a systematic …

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example of a landing page

What Is a Landing Page and Why Should You Use Them?

Internet users constantly encounter landing pages and many do not realize it. Businesses also do not understand their potential. A landing page is a web page that internet users are taken to that aims to convert any visitor into a lead or a sale after having clicked on an advertisement. These pages are known to …

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